I’ve been involved in Digital Marketing for over 20 years, well before Facebook, Instagram or any other social media existed. Yes, I just aged myself..
I got my start in the e-commerce boom in the early 2000’s as the Internet Marketing Director for a major mail order catalog called Gadget Universe. While there I gained a vast knowledge of direct marketing and data analytics. I used Google AdWords (since its inception), database marketing and affiliate/referral programs to run highly profitable campaigns.